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National Association of Realtors 2016 Buyer Profile Summary

NAR 2016 Buyer Profile Summary

For 35 years, National Association of Realtors has been conducting Home Buyer & Home Seller surveys.  This  review will give you a great idea of home buyers most recent activity. 

Internet Usage
95% of Homebuyers used the Internet
Buyer with Internet Usage looked at 10 homes on average over 10 week period
Buyer without Internet Usage looked at 4  homes on average over 4 week period

 
Demographic characteristics of Home Buyers
Median age     44
First time Homebuyer age     32
Repeat Homebuyer age     52Largest share of Home Buyers by Age (CAR stats)
19 to 36 years     31%
37 to 51 years     39%
52 to 70 years     26%
71+ years     4%
Homebuyer Breakdown
Married Couples     66%
Single Females     17%
Single Males     7%
Unmarried Couples     8%38% of Buyers have children under 18 at home
11% of Buyers purchased a Multi-Generational homeHomebuyers consisted of:
First Time Homebuyers     35%
Repeat Homebuyers     71%

Expected Tenure in Home
First Time Homebuyers     10 years
Repeat Homebuyers     15 years

Buying Process
Looked online first     44%
Called an agent first     17%
Repeat Homebuyers were more likely to look online firstResources Used for the Home Search
Online websites and Realtors are the 2 most used resources for finding a home with
Used online websites     86%
Buyers also use their mobile or tablets for searching     72%
Did not use a Realtor     8%Search Process
Homebuyers found home on the internet     51%
Finding a home through a Realtor has shifted to the 2nd source

Buyers Most Difficult Step
Finding the Right Home     52%
Paperwork     24%
Understanding the Process     17%
Reported No Difficulty     16%

Homebuyer Satisfaction
Very Satisfied     60%
Somewhat Satisfied     32%
Dissatisfied     8%Method Purchased
With Realtor     88%
Direct with Builder     6%
Direct with Owner     5%Finding an Agent
Used someone who was referred to them     42%
Used a Realtor they used previously     11%

7 out of 19 Homebuyers interviewed only 1 Realtor
23%  of First Time Homebuyers interviewed 2 Realtors